The most important factor for any kind of marketing is the ability to reach potential consumers in the quickest, most potent, and attractive way. Video marketing, by its very nature, ensures this ability.
According to the statistics, viewers connect to a video far more than they connect to a picture. The reason is simple – videos give the impression that the thing they are seeing is live, and hence the connection also feels truer.
We are here for you with 15 tips that will cover the nuances of video creation and marketing and hold you in good stead when you try to market videos for your real estate agency.
Tips for Real Estate Video Marketing
1. Storytelling: The main focus of any video, without any doubt, has to be the story it aims to tell. The objective behind making any video is very important, but no video can attract the viewer if it does not have an engaging story.
You need to tell a fascinating story, so forget about making something that concentrates on the sales pitch rather than what’s on the minds of homebuyers. Take the time to think about the emotions you want to elicit in your customers.
2. Planning: When it comes to making real estate videos that can actually get success, you need to make sure you are starting on the proper foot. Putting it another way, you can’t rush things, or the finished result would be half-baked.
How to film the video, what type of videos to make, how to make them easy-to-edit, how to increase the probability of viewers turning into buyers after watching your videos, etc., are a bunch of questions that you must ask yourself about the video that you’re going to present.
3. Building a Connection: One of the most significant advantages of video marketing is the potential to engage with your audience more deeply than you can with static photos.
Your customer isn’t only looking for a house that has a fancy kitchen or a big garage. They are looking for a place to host family game evenings, holiday parties, and start a family in.
Incorporate your vision into your videos. Tell your viewers that you are selling the home and not just another house in the locality. According to the statistics, most people don’t always care as much about the amenities and sophistication that the property offers. They prefer taking into account how good their family will feel when they start living there.
4. Human Feel: The experience of buying a home can be personal and emotional for anyone. While someone is going through this level of emotions, they must not be made to feel that your sole focus is to get the sale deal and make profits. Connect with them on a human level and let them know the human behind the effort of making a particular video or sale.
People like to know other people who are behind anything that they come across. This will help you gain their trust, and, in turn, potentially increase your sales too.
5. Invest in Production Quality: Adhering to stereotypes isn’t necessarily a negative thing in the real estate market. The stereotype, in this case, is the sleekness and perfection in the quality of the video.Try to invest in a good camera and a few lighting accessories to make your films look more professional. Investing in production quality will prevent a perception of poor service or sloppy advertising, both of which are detrimental to your company.
6. Use 360 Videos: If you ask a fellow realtor what would they like to have more of in their day, the answer would be time. Every realtor is almost always running short on time, mostly because it takes a lot of time in showing properties around. When they try to show properties online, they again need a lot of time showing everything around.
To help this cause, they can use 360-degree videos, which will not only save a lot of their time but give the viewers a much better and detailed look at everything. It also helps the viewer feel in charge of what they want to watch, further amplifying their good mood.
7. Testimonial Videos: When it comes to real estate transactions involving large sums of money, people almost have reservations. It is up to you to dispel these fears by providing a credible endorsement in the form of a video.
Video testimonials provide your website with much-needed social evidence. Prospects can see that dealing with your real estate agency has produced positive outcomes for others and might provide similar benefits for them. You, on the other hand, will appear more genuine, and your prospects will have an easier time trusting you.
A video testimonial is a smaller, more condensed case study that your prospect can go through to get answers to their queries.
8. Wow Factor: As a real estate agent, you know everything about what makes a house unique. Whether it’s a nice place for solitude upstairs or a beautifully carved wooden drawer in the living room. Take clients on a video tour of your listings using virtual tour softwares. Instead of merely walking them through each room, stress the distinctive features of each residence. Using interesting design elements or essential characteristics to help sell a product can help tilt the scales in your favour.
9. Don’t ignore the music: Since silence inside a house is seldom pleasant, you must focus on the music in your video. Review that list of ideas you made with the sentiments you want to provoke in your buyers to tie your music choices to the more extensive tale you want to convey. There is no such thing as “the right” background music. Instead, treat each video as an individual experience, requiring personalised attention, always keeping your prospective purchaser in mind.
10. Length of the video: Currently, the attention span of people has become almost equal to that of a puppy. We tend to skip long videos as soon as our eyes catch their length. You must keep in mind that the length of the video is directly related to its possibility of being skipped.
Statistically speaking, only 37% of the online viewers watch a video till the final second. People today do not have time to watch long videos, and this is why you should also focus on making short and precise videos.
11. Grab Attention: According to the statistics, 65 percent of viewers who watch a video for the first three seconds will watch it for another ten seconds or more. As a result, make the first few minutes as riveting as possible.
How will you get your viewers to watch the entire video if you don’t grab their attention in the initial few seconds? Start with the best feature of the property you’re selling when they press play. Don’t put it off until the last minute.
12. Have a Call to Action: Don’t let your video conclude without a call to action for your audience, or you’ll lose their attention. Create an actionable step to make your customer’s dreams a reality by asking yourself what you want them to do next. You may, for example, invite them to join up for a newsletter or get in touch with you directly over emails. A decent number of viewers can also be expected to visit your website after watching the video.
13. Focus on lifestyle and location: For real estate marketing, thinking beyond the apartment or home is fundamental. It is crucial to keep in mind that you’re marketing the location as well as the property’s characteristics, something that should not be overlooked in your videos.
Your video should not only sell the building’s elegance but the lifestyle that any particular locality promises. Your ad should sell a city, not just an apartment, with views of the neighbourhood.
14. Publication Strategy: You cannot just record a video, post it on YouTube, and expect it to go viral. To grow an audience, you’ll need a publication strategy. Create videos that are constant in length and publish them ahead of time. Create a series of videos about properties on the market that runs regularly. To establish an audience as a marketer, you must post frequently and consistently.
15. Utilise and Maximise the Value of SEO: Homebuyers looking for real estate listings on Google can find your videos thanks to search engine optimization (SEO). Google has a variety of video sitemap rules that can teach you how to categorise your videos, helping them rank higher in search results.
You can upload your video to YouTube. Since Google owns Youtube, you will have access to the world’s #1 and #2 most popular sites.
Real estate marketing might seem a little complex to learn and master. But with the help of the tips that we have shared with you, the process will become a lot smoother. We also hope that our readers will experiment with the videos they create so that there is a wide range of variety in the content that your potential buyers get to see.